Rachel Freeman is the Principal Designer and Owner of Rachel Interiors based in Durham, NC, soon to be relocated to Los Angeles, CA.
With formal fine art training and a natural eye for design, Rachel ventured into interior design in 2009 after relocating to Durham from New York City. She started working weekends in the showroom of Heather Garrett Interior Design and soon became the Design Project Manager. For several years, she grew her design eye while learning the importance of presentation, relationships, and installation. This experience lead her to become a Designer for Restoration Hardware where she learned the inner workings of the luxury furniture industry and designed spaces for the brand’s affluent clientele. Rachel created Rachel Interiors (formally Hello Home Interiors) in 2013.
Rachel believes in collaborative design and has worked closely with other designers to create beautiful, comfortable, and functional spaces that reflect the personality of her clients. Her design aesthetic combines neutral tones and textures with bold colors and patterns. She has a knack for mixing vintage and flea market finds with modern furnishings and nature-inspired accessories. Incorporating existing furnishings and providing DIY project inspirations are Rachel’s trademarks. She prides herself in working within any budget: creating dynamic room makeovers with a frugal budget or recommending investment pieces for a high-end budget.
When not creating beautiful interiors, Rachel is painting custom portraits, working under the pseudonym tink. An adventurer at heart, she can be found climbing rocks, surfing waves, running around (literally), or playing volleyball. Thrifts stores, the ocean, coffee, mimosas, traveling, and plants are close to her heart (and always on her mind).