By Rachel Freeman

Add A Lil’ Paint Color

Paint

 

Choosing paint colors can be overwhelming. There are thousands of paint colors to choose from, and, on top of that, paint is tricky. A color can look great in a photo, on the sample card, or in the can, but sometimes as soon as it goes on your wall you know, “That is not it.” Lighting (both natural and artificial), time of day, location, and furniture all affect the way paint looks on the wall. Your living room wall color may look blue, but once you put your gray sofa next too it, it’s purple! Eek!

Painting mistakes can cost a lot of time and money. I’ve put together a few tips I’ve learned over the years and some of my favorite colors recently that will hopefully ease the stress of choosing the right paint color for your next project.

  • Every room doesn’t have to be a different color. Trust me: a yellow kitchen, a blue bathroom, and a green living room may seem like a good idea, but let’s leave the split personalities to people not homes. Having a consistent neutral color throughout your main living space will create a balanced flow and provide a blank canvas that can be filled in with colorful accessories and fabrics. After all, if you want color in every room, it is less expensive to buy a new pillow or new dishware than to repaint your walls.
  • Color goes beyond the primaries. Like most of you, I am also tired of the tan walls most often found in rental homes and new builds. “Builder Beige” as I like to call it. BUT, that doesn’t mean you should paint you walls bright green. Color is an infinite spectrum. Grays and beiges are often seen as boring and lifeless, but do you know how many grays and beiges are out there?! Some grays read green, some blue, some purple. Some beiges look like the clay out west, others like a toasted bagel, and others like beach sand. My point is, you can add color to your home without sticking to the basic color wheel. Don’t overlook the beautiful color that exists in the neutrals.
  • Paint a sample on your wall. Don’t skip color sampling, because you’re ready to be done with the painting stage. Paint looks different in every space, so it is important to know that the color you choose looks good in your space. Hang a painted sample board on your wall and live with it for a day or two. Notice how the color changes throughout the day. Move it close to the window one day and in the far corner the next. Hold it next to your existing upholstery or bring it to the store with you if you’re buying new furniture. It will take far less time, money, and stress to sample the paint and choose the right color than it will to skip sampling, choose the wrong color, and have to start from square one.
  • Choose your paint color last, not first. This one seems to be the hardest to grasp for most non-designers. Everyone wants to choose paint colors first when moving into a new home or redecorating a room, and I understand why, but I will honestly say, it is much easier to choose a paint color for a furnished room than for an empty room. Here is why: There is an infinite number of paint colors, but there is a limited number of fabrics and finishes. Start with easiest piece to the puzzle, the piece with the least amount of options. Choose your sofa, your bedding, your rug, and then choose your paint color. Once you’ve nailed down your fabrics and finishes, all you have to do is hold up the paint deck to your furniture and go, “That one, that one, and that one.” Trust me. Choosing your paint color as the final step is far less stressful than walking into the paint store with an empty room in mind saying to yourself, “I have no idea. All of them will work.” Give it try next time, and let me know how it goes!

Now to my favorite colors from that infinite spectrum…

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Patterned Tile Obsession

I. Am. Obsessed. I’ve seen patterned tile popping up all over the place, and I must say, it makes me very happy. On the walls, on the floor, or around an island. Anywhere will do. It is a great way to add pattern and color to your space, and tiles are basically indestructible and can easily be wiped clean. Are you as hooked as I am?

Happy Friday!
Rachel

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I apologize for not sourcing these images. I found them via Pinterest (and I know that isn’t a valid “source.”) I will do better!

Brand Clarity

If you’re familiar with my journey over the past few years, you know I am both an artist and a designer and have struggled with how to merge the two brands under one umbrella. Working under the pseudonym tink, I launched Tink Makes Art is 2010 to market myself as an artist. In 2011, my love for interior design and – let’s be honest – being laid off from a job led me to become a freelance designer. I had to do something to make money, and, although probably not 100% ready to venture on my own at the time, all I wanted to do was design. Thus, Hello Home Interiors was born in 2012.

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You would think my art and design mirror each other, but my art leans towards a colorful, urban influence (think graffiti meets Warhol) while the spaces I design reflect a neutral, sophisticated palette. Oddly, my logos, above, state the opposite…Problem #1. The two varying styles, which most often attract opposite clientele (Problem #2), is why the two brands have always remained separate. Over the years, I’ve found myself pouring my time into producing and showing my artwork, and a couple months later obsessing over design blogs and attempting to gain new clients. Problem #3: No clear direction or consistency.

It wasn’t until I came across the blog of Amanda Genther, a brand stylist for women entrepreneurs, that I found brand clarity. In her post on how to combine your passions into one business (Perfect for my dilemma, right?!) she wrote, “…choose 1 thing that you love to do, that people will happily pay you for and use the other interest to carve your niche.” It became clear to me that although I am passionate and skillful at both art and design, design is my job and art is my hobby. I always thought to be successful at one, I had to abandon the other, which proved to be untrue. 

Thankfully, after 8 years of asking myself, “What do you want to be known for?” I found my answer. I am and will always be both an artist and a designer, but, as far as that one thing people associate me with, that will be my interior designs. 

If you happen to be struggling with brand clarity yourself, I encourage you to follow Amanda’s blog. You can read the blog post I referenced above here, and here is a great exercise for finding brand clarity.

Cheers to you and your success,
Rachel