From Art

Brand Clarity

If you’re familiar with my journey over the past few years, you know I am both an artist and a designer and have struggled with how to merge the two brands under one umbrella. Working under the pseudonym tink, I launched Tink Makes Art is 2010 to market myself as an artist. In 2011, my love for interior design and – let’s be honest – being laid off from a job led me to become a freelance designer. I had to do something to make money, and, although probably not 100% ready to venture on my own at the time, all I wanted to do was design. Thus, Hello Home Interiors was born in 2012.

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You would think my art and design mirror each other, but my art leans towards a colorful, urban influence (think graffiti meets Warhol) while the spaces I design reflect a neutral, sophisticated palette. Oddly, my logos, above, state the opposite…Problem #1. The two varying styles, which most often attract opposite clientele (Problem #2), is why the two brands have always remained separate. Over the years, I’ve found myself pouring my time into producing and showing my artwork, and a couple months later obsessing over design blogs and attempting to gain new clients. Problem #3: No clear direction or consistency.

It wasn’t until I came across the blog of Amanda Genther, a brand stylist for women entrepreneurs, that I found brand clarity. In her post on how to combine your passions into one business (Perfect for my dilemma, right?!) she wrote, “…choose 1 thing that you love to do, that people will happily pay you for and use the other interest to carve your niche.” It became clear to me that although I am passionate and skillful at both art and design, design is my job and art is my hobby. I always thought to be successful at one, I had to abandon the other, which proved to be untrue. 

Thankfully, after 8 years of asking myself, “What do you want to be known for?” I found my answer. I am and will always be both an artist and a designer, but, as far as that one thing people associate me with, that will be my interior designs. 

If you happen to be struggling with brand clarity yourself, I encourage you to follow Amanda’s blog. You can read the blog post I referenced above here, and here is a great exercise for finding brand clarity.

Cheers to you and your success,
Rachel

Sweetwater Surf Shop

I was recently commissioned to paint Sweetwater Surf Shop on a surfboard. The piece was different from my normal portrait painting – in style and theme – but I enjoyed the process and love how it turned out. It will hang in Sweetwater Surf Shop in Wrighstville Beach, North Carolina, so, if you are ever in the area, swing by and take a look!

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I prepared the surface by lightly sanding the top of the board, and then priming it with clear gesso. I used acrylic, graphite, and paper college as well as a palette knife and rounded brushes of different sizes to create the image.

photo 5Last, I sealed the piece with three coats of Mod Podge! One coat was applied with a brush and the two other coats were spray applications. Quite a fun piece to paint!

What do you think?

Surf’s Up!
Rachel

Ryan & a Blow Pop

This painting of Ryan, my boss’s son, served as an example for a custom painting I donated to a fundraiser auction for a local Montessori school. People bid on a custom portrait of their child made by me, and the money went to the school. You can see a bit of my process in the shots below.

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First, I draw the portrait, focusing on drawing in the highlights and the shadows.

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I paint in the background using a brush and a combination of water and acrylic paint. For larger paintings, I use spray paint. The drawing becomes a paint-by-number of sorts, so I then fill in the spaces with color!

photo 3The final touch, which makes everything pop, is the black outline. I use India ink. It goes on smooth, is easy to maneuver, and can give a range of line thickness.

Ta Da!